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Project Portfolio:

Virtual Extended Reality.


A Look Behind The Curtain

The U.S. Reveal of Hyundai’s All-New 2022 Tucson had to generate the same level of enthusiasm and excitement that the brand, its customers, and the press shared for Hyundai’s highly anticipated next generation model – and due to COVID, it all had to happen virtually.

So, with the help of professional surfer Sage Erickson, Hyundai executives filmed both in California and South Korea, and some mixed-reality enchantment, viewers around the world were captivated by the latest offering of Hyundai’s best-selling vehicle.

The production was designed and created in our studio using a Virtual XR Stage, while working in a safe environment.

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