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Project Portfolio: Archi-tainment

PENDRY West Hollywood

Seven-Story LED Billboards

Located on an iconic stretch of legendary Sunset Boulevard, PENDRY West Hollywood wanted their Hotel’s new large-format digital signage to be more than just another LED billboard.

MBA responded by creating continuously evolving, attention-grabbing, original content that rouses the visual landscape for motorists and passersby while simultaneously providing an homage to the culture, artistry, and sophistication of the city’s character and spirit.

PENDRY West Hollywood Highligths

In addition to creating original content for Pendry WH, MBA also manages and coordinate all outside media sources – including advertising and art videos. We build multiple hourly/daily composite playlists designed to feature targeted messages throughout each day.

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